Manager - Trade Marketing

IFFCO Careers

Valid Till: N/A

Dubai, UAE

Job Description

  • In close coordination with the Director Trade Marketing and RTM develop the operating plan and strategy needed to achieve the category business targets
  • In alignment with the growth numbers at the category level, define the trade marketing investment strategy and frequency of promotion for each of the channels and categories
  • Work in close coordination with the Director Trade Marketing & RTM for the ideation, planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotionsSupport the Director in creation of  RTM  channel’s trade marketing strategy to achieve  defined business objectives throughout product categories
  • Recommend and develop local market promotions to promote sales and provide feedback to the Director Trade Marketing & RTM on new product launches or re-launches
  • In close coordination with the Director Trade Marketing and RTM oversees the trade marketing budget and finalize the same for each of the categories on a monthly basis  to ensure effective budget management
  • Manage Trade Marketing Investments based on agreed customer strategy & align the same with category for the execution at customer level. Evaluate the trade marketing investments as per the Return On Investment (ROI) targets
  • In close coordination with the Director Trade Marketing and RTM develop category plans for assortment, shelf-layout, promotional strategy and price positions, focusing on the target shopper
  • Provide guidance to the channel merchandiser & distributor partners to execute daily tasks in an effective manner
  • Supports the On Ground sales teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values are properly communicated to the customers

Requirements:

  • 8+ years of related experience including specific trade marketing experience within the FMCG industry
  • MBA or Post-Graduate Diploma in Management with specialization in Marketing from a reputed university
  • % adherence to trade marketing budgets
  • % reduction in trade marketing investments
  • On-shelf availability (OSA)
  • Customer satisfaction score
  • Market share
  • Profitability
  • Category performance at channel / Branches
  • Drive Category and Shopper Knowledge
  • Trade Marketing & category Management
  • Knowledge of Value Chain Management
  • Ownership & Result Orientation
  • Sales and Distribution Strategy Management
  • Business Acumen
  • Self and Team Management
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